HEINEKEN & CORONA TWITTER

Heineken

Unlike the Facebook page of Heineken, it’s very active in its twitter page and makes posts and tweets more frequent. Heineken makes even 4 posts in a single day. Since Heineken is the official sponsor of the UEFA Champions league games, during the games it has been seen that Heineken makes even more than 30 tweets in a day, which is mostly about the updates of the games. The tweets made by Heineken are mostly dominated by the UEFA champion’s league updates and predictions. It can be said that almost all the tweets are regarding the game. Heineken uses 50/50 rule into its tweets as well. Some tweets are about the UEFA games whereas some will focus on brand itself. Heineken tries to increase brand awareness rather than promoting its coupons. The hashtags Heineken uses in its tweets are #ChampionTheMatch, Hienken Beer, Amsterdam, light beer, Lager Beer.

The following are the two recent tweets of Heineken which has most likes, retweets and shares.

I think this is really cool how it shows that Rio Ferdinand transfers his face to his friends and appears on his friend’s meeting so that his friend could go home and watch champions league with his friends. This is really cool tweet that’s why it has ben able to gain 55 retweets and 73 likes.

This communicates about the game night that’s why it’s more famous to all he game lovers and football followers.

Corona

Corona is as active on twitter as it is in its Facebook page. Corona keeps on tweeting regularly basis. Usually it is videos, photos and pictures that Corona tweets about. Moreover it also posts about enjoying leisure and holidays with Corona and relaxing. The posts it makes in its Facebook page and twitter is the same. Corona follows 50/50 rule when it comes to tweets in its twitter account. Same like in Facebook page it tries to communicate brand awareness and gain popularity among followers. The keywords Corona uses in its posts are #PostFromParadise Corona beer, light beer.

The two most popular tweets of Corona, which was able to gain more retweets and share, are as follows: