Sunday, 27 March 2016

Budweiser vs Carling on Youtube

Budweiser

They have 127388 subscriber on YouTube. Last month they posted a video in which they target the super bowl fans and this video (commercial) was so successful that this was seen by 2053255 people. They use #notbackingdown as a hashtag to show support for Super Bowl. Here is the link to their commercial:https://www.youtube.com/watch?v=rF711XAtrVg


This was their most successful commercial which helps growth of their brand, sales and joining of new customer. Besides it they posted videos once in a month, sometimes 2 in a month.

Carling
YouTube is one of the major key in marketing world. Carling has its YouTube channel and they have only 985 subscriber. They are not very active on YouTube. Their last commercial on youtube was 8 months ago. Here is the link to their ad: https://www.youtube.com/user/carlinglageruk

This commercial got 661,506 views. In this a man prepare for the new football session in the role as Mascot Hoggy the Hedghog. They use this advertisement to promote Carling during the football matches and it was huge success. Below is the snapshot of their page and ad.

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