HEINEKEN & CORONA CONTENT MARKETING

HEINEKEN & CORON CONTENT MARKETING

Heineken Content Marketing:

Social media tools are greatest tool for in today’s digital marketing and its is very important that all the brands has to be in social media. Since Heineken is in all the major social media platform tools except for “Nuzzel”. Nuzzel is very popular nowadays among teenagers. Nuzzel is basically a social media tool where the users can see the posts from their friends and other influencers. Nuzzel is gaining popularity in youngsters and professionals. Therefore, Nuzzel can be on of the best social media platform for Heineken to explore more to its audience and keep customers updated and engaged.

The Nuzzel campaign of Heineken is mainly for teenagers and young professionals who are very actively resent in social media tools and engage them in keeping updated with their brands in social media. The main idea behind creating Nuzzel is to keep Heineken more active among its customers. Since, Nuzzel usually is a tool where people post to influence their friends. I think Nuzzel will be a very great tool for Heineken in order to influence its customers through its customers. The main audience of this campaign is to attract the younger generations and the younger professionals. The main goal of this campaign is to increase more brand awareness among customers and to gain more followers. I intend to launch this campaign during Christmas because people have leisure time on Christmas plus people consume more beer during holidays. Therefore, Christmas could be the ideal time for this campaign. Since Heineken is more popular on Facebook and twitter, this strategy will be promoted in its Facebook and twitter page. We will launch a contest with attractive holiday packages in order to keep audience engaged and updated.