Budweiser and Carling Facebook

Carling

It is a very famous brand which is known for their taste and quality. And has strong presence on social media like Facebook and twitter. Carling post on Facebook every 4 days as they are not active on Facebook every day. They have 179,826 likes on their Facebook page. To reach wider audience Carling is using a new brand strategy: “pissing into the wing” so to attract a new col and stylish crowd for their new premium beer.

 They promoted their product on a Superbowl game which was in February and hence use the hashtag #Superbowl for that so to attract the game lover to use their product. They reply their customer if they have any problem and try to solve that.

Budweiser

Known as king of beer use social media as an important tool for the promotion and to engage with the audience. As they have 13,297,862 likes on their Facebook page and the number is increasing. They use different campaigns to engage and tell the presence of their brand.
As Budweiser tell their audience to join the Budweiser Tailgate with Canada’s goal light on March 13 outside the Video tron Center, prior to 14 march Hockey game. They use the hashtag #LightTheLamp for this campaign. Here is the image for this:

Another campaign used by Budweiser was “Buds for Buds” in which they target the younger (21+) which allow the consumers to purchase a Budweiser directly from Budweiser.com and send it to a Facebook friend.