HEINEKEN AND CORONA YOUTUBE

YouTube is the world’s second largest search engine after Google, so it’s important to consider it as part of your digital marketing strategy. In fact, there are lots of different ways to advertise on YouTube, and since AdWords launched TrueView, it has become more cost effective and accessible for users.

Heineken
Heineken is very active in youtube channels like its other social media platforms. Youtube is also one of the greater tool of marketing in todays digital marketing world and can reach millions of followers and customers. Heineken updates youtube on regular basis and posts on average 2-4 videos on a week. Heineken is the official sponsor of UEFA champions league therefore, the contents it posts are mostly regarding the UEFA champions league. It posts videos of Rio Ferdinand (Professional Soccer Player) since he is endorsed to Heineken. The videos mostly talks about soccer and the keeps on updating fans about coming fixtures. Hashtags like #Champion the match, #SPYFIE are mostly used on the posts made by Heineken.

The most two popular videos on youtube posted by Heineken are as follows:

https://www.youtube.com/watch?v=0iSA7KHdsvs

This video was posted on March 16, and was able to gain 23,555 likes. It shows a brilliant ideas and shows RIO helping his friend to watch Champions league game with his friends as he swaps his face with him. This is a great video by Hieneksn and it connects UEFA and Hieneken together.

The other video is as follows:
This video was very popular and was able to gain more than 521,000 likes.


CORONA
Corona is very active in youtube and has been utilizing youtube to its fullest to grab all the opportunities of reaching potential customers and fans. Corona also updates and posts on a regular basis in Youtube. Corona posts like 4-5 videos on a week and also follows the rule of 50/50. The contents Corona posts in youtube is usually videos that shows people enjoying and having with Corona. It does not shows any celebrity in it's add nor any sportsperson. The keywords it usually uses are Beer, Chair and Ray of Light.

Here are the two famous videos of Corona on Youtube:

This video was able to gain more than 11900 views on Youtube. This video simply talks about

having a good time with friends with Corona and talks about enjoying life.

This video was a recent post by Corona on Youtube. This video also connects Corona with fun and shows people enjoying Corona at the backyard with a bottle of Corona that makes you feel that you are in Beach.