HEINEKEN & CORONA FACEBOOK PAGE

Heineken

Heineken is a very famous brand among light beer. Heineken has established itself as a premium lager beer and is very popular around the world. Heineken is not that active in Facebook like other beer companies that are very updated and are regular when it comes to posting things in Facebook page. However, the post that Heineken post in its Facebook page are really cool and interesting. Heineken is posting from all the popular cities in the world like London, Toronto, Amsterdam and etc. The posts that Heineken makes are videos, pictures and images. Heineken does not try to promote its brands but instead tries to increase brand awareness in customers through its posts in Facebook. Heineken does use 50/50 rule when it makes any posts in Facebook. The keyword that Heineken uses in its posts is Amsterdam, premium beer, beer, Dutch beer.

The two of the most successful posts of Heineken are as follows:

This post of Heineken was able to gain 9.7K likes and 2,973 shares. This picture definitely created a buzz in its followers as this was posted during thanksgiving.

This post got the second highest likes, which was 8.1K. This post was more of a competition that encouraged people to design their own Heineken bottle for future. The reason behind this post being successful because it was a competition that encouraged people to compete each other on their creativity to win prizes.

Corona

Corona is very active in Facebook compared to Heineken and post almost every alternative day. Corona posts the things like photos, videos and people enjoying with corona in their leisure’s. Corona tries to increase brand awareness through its posts in its Facebook page rather than promotion or coupons. Corona also uses 50/50 rule in its posts. The keywords that Corona uses in its Facebook posts are Corona Beer, Light beer, lime, light etc.  

The two famous posts of Corona are as follows:

The reason why the post is famous and has more views is because of its creativity and the massage it’s trying to convey to its followers.