Budweiser
Budweiser has 143k followers on twitter and post
regularly on twitter about their brand and product. They created an engaging
90-sec corporate responsibility video to discourage drunk drive. They tweeted
on twitter with a hash tag of #FriendsAreWaiting. The brand also hoped that millennial who viewed the video
would be inspired to share it with their followers, enabling #FriendsAreWaiting to reach an even larger audience. It was an immediate
success. On the day it launched, there were 532,000 views within one hour, and
in its first week, it received more than 2.5 million views. Users also showed
their enthusiasm with 61,843 Re-tweets and 56,729 favorites.
Carling
Carling has 26.4k followers on twitter. They post
regularly on twitter. They generally tweet to promote their brand and get
customer attention. Their latest tweet was about how to celebrate
#stpatricksday on twitter. They use some activities in which customer have to
engage and they could win a price that’s really good strategy used by the
Carling. On Twitter, Carling
ranked first with an overall eValue score of 80.48, significantly higher than
the next ranked competitor, Budweiser. Their “trick shot” campaign (they
posted video) was very successful which help them in increasing their customer
and sales. So many people reposted their tweet. Here is the screenshot for
that:
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