HINEKEN & CORONA
INSTAGRAM
HINEKEN:
Social media are great tool for marketing in today’s world and it is
very essential for any company to be in social media in order to promote or to
be successful. Heineken is very active in instagram like its other social media
platforms.
Heineken is very active in instagram and keeps on posting regular
basis. It posts everyday in instagram. The contents it post usually are videos,
photos etc. It uses 50/50 rules while posting on instagram as well. The keyword
it uses while posting on instagram are Heineken, #SPYFIE. Two of its recent
post which were very popular are as follows:
This video was very hit and was able to gain 1444 likes. This video
simply talks about the Heineken Beer brand and its association with the SPECTRE
movie. This kind of promotes both movie and the brand at the same time.
The other famous photo of the Heineken is as follows:
This photo was able to gain 859 likes. This photo also tries to
promote Heineken and the movie at the same time.
CORONA:
Corona is also active in instagram and keeps on posting regularly in
order to keep its customers engaged and updated. Corona makes regular posts in
instagram almost everyday. The contents it posts on instagram are mostly videos
and photos. The keywords it uses in its posts are beer, #Postfromparadise, Corona
etc. Like its every other social media platforms it uses 50/50 rule in its
posts. Following are the two most popular and recent posts of Corona on
instagram.
This photo was able to gain 1533 likes in instagram. This photo
tries to connect corona with leisure and fun.
This is a simple photo showing a man enjoying his leisure time and
thus it tries to connect Corona with fun, leisure and holiday. This post was
able to gain 1656 likes in instagram.
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