Closing the Beer Canada brands analysis

Now our course is going to finish and this is our last post here is a video which sumrize the whole course and we are grateful for your positive response.
https://www.youtube.com/watch?v=Sb95D3EE1kg

Molson Canadian Content Marketing

To promote brand and its product I will chose Molson Canadian and I will promote on Facebook because it is most famous social media channel and it connected   huge number of people and is free of cost. I will run a contest on Facebook for Molson Canadian when hockey starts in Canada. hockey is very popular and famous sport in Canada and I try to get benefit of this. the contest related to hockey and the prices are also related to hockey like free match tickets, hockey jerkies etc. Molson Canadian is Canadian brand so It is easy to influence customers. In this campaign people who participate in the contest have to promote Molson Canadian on Facebook with their Facebook friends and so on. who share and get more likes on Molson Canadian picture or video which they will promote will be the winner .so my main target will be young male female because they use Facebook more then everyone. the main goal of this campaign will be more awareness about Molson Canadian and get as many likes and share on Facebook.

Bud Light Fan Page

Fan pages on social media are very important for any company and brand quality of fan page can boost the sale of nay brand for example coke fan page became too famous then coke decide to buy that page .bud light also have fan pages on social media like face book and Instagram which helping them to provide more information about their brand to customers. they post similar kind of the content but more focused on local customers and more focused on local people. These screen shots of bud light fan pages.

Bud light Facebook Fan Page 

Bud Light Instagram Fan Page 

Carling Fan page

 Fan page on Social Media

Carling Facebook fan page

Carling twitter Fan page

Instagram Fan Page

Molson Canadian Fan Page

This Molson Canadian fan page is quite similar to their official Facebook page and the content, images and videos also same kind of their official Facebook page but one important thing this page update more often than their official page .it is good page which is helping Molson Canadian to promote their brand.

Like Facebook they have similar kind of fan page on twitter, Instagram too. There is screen shot of these fan made pages.

Facebook Fan Page 

Instagram page 

Budweiser fan Page

Budweiser Facebook fan page

Budweiser has a lot of fan page. One of the page is Original Budweiser.

Link: https://www.facebook.com/OriginalBudweiser/

Budweiser twitter fan page

Link: https://twitter.com/BudvarUK

Budweiser Instagram Fan Page
link: https://www.instagram.com/budweiserspain/

Molson Canadian & Bud Light on You Tube

YouTube is the world’s second largest search engine after Google, so it’s important to consider it as part of your digital marketing strategy. In fact, there are lots of different ways to advertise on YouTube, and since AdWords launched TrueView, it has become more cost effective and accessible for users. Molson Canadian and Bud light know how important to visualize their brand in the mind of customers and YouTube is the biggest channel to promote their audio visual content for customers. If I talk about Molson Canadian it is very active on YouTube and post video related to, celebrity spots, news, industry related events, music videos, etc. But bud Light is more active then Molson Canadian the video quality and the content is better than Molson Canadian that’s why they engage more viewer on YouTube here is some videos and the quantitative data of both brands videos.

This is very popular video of molson canadian has 796,169 views.

https://www.youtube.com/watch?v=jqQbw6pzm7k

These are the true stories of #BudLightLiving, told by the people who experienced them – from Tommy at UFC 186 and George at Bud Light Digital Dreams to Chayenne at Sensation and Saxon on the Ultimate NFL Road Trip to Super Bowl 50.it has 14,008 views.

https://www.youtube.com/watch?v=fId2z9YF7NQ

Budweiser vs Carling on Youtube

Budweiser

They have 127388 subscriber on YouTube. Last month they posted a video in which they target the super bowl fans and this video (commercial) was so successful that this was seen by 2053255 people. They use #notbackingdown as a hashtag to show support for Super Bowl. Here is the link to their commercial:https://www.youtube.com/watch?v=rF711XAtrVg

This was their most successful commercial which helps growth of their brand, sales and joining of new customer. Besides it they posted videos once in a month, sometimes 2 in a month.

Carling

YouTube is one of the major key in marketing world. Carling has its YouTube channel and they have only 985 subscriber. They are not very active on YouTube. Their last commercial on youtube was 8 months ago. Here is the link to their ad: https://www.youtube.com/user/carlinglageruk

This commercial got 661,506 views. In this a man prepare for the new football session in the role as Mascot Hoggy the Hedghog. They use this advertisement to promote Carling during the football matches and it was huge success. Below is the snapshot of their page and ad.

CORONA FANPAGE

Fan pages in social media are very helpful in connecting people with similar interest to the products and the things they like. Fan page is very important in social media because fan page also helps in generating sales and communicating word of mouth and awareness.

Here are some famous Fan page of Corona:

Facebook: Corona Beer

Facebook: Corona Extra

Budweiser and Carling on Instagram

Budweiser on Instagram

It has 36k followers on Instagram. They have updated their status as “Life is best lived on your own terms” and use the hashtag #ThisBudsForYou. They posted regularly (each day) on Instagram about their brand and product.

It has 2365 likes and people commented a lot about it. They have their followers all around the world. Moreover you can see a comment in different language Budweiser in this pic tells about the hobbies that people have different hobbies and their beer is one of them. People drink their beer as a hobby. It was very successful campaign that it help in increasing their sale. 

Carling on Instagram

It has 1830 followers on their Instagram account and they post not very often they post about their product once a week. Carling is not so doing well on Instagram.

In this pic they only have one comment and 64 likes. They posted this pic to target customer on weekend because people work generally 5 days a week and relax for 2 days so there are sying its good reward for the weekend. It really doesn’t affect people because they don’t have much followers on Instagram.

HEINEKEN AND CORONA INSTAGRAM

HINEKEN & CORONA INSTAGRAM

HINEKEN:

Social media are great tool for marketing in today’s world and it is very essential for any company to be in social media in order to promote or to be successful. Heineken is very active in instagram like its other social media platforms.

Heineken is very active in instagram and keeps on posting regular basis. It posts everyday in instagram. The contents it post usually are videos, photos etc. It uses 50/50 rules while posting on instagram as well. The keyword it uses while posting on instagram are Heineken, #SPYFIE. Two of its recent post which were very popular are as follows:

https://www.instagram.com/p/9wZCA2wlL7/?taken-by=heineken&hl=en

This video was very hit and was able to gain 1444 likes. This video simply talks about the Heineken Beer brand and its association with the SPECTRE movie. This kind of promotes both movie and the brand at the same time.

The other famous photo of the Heineken is as follows:

https://www.instagram.com/p/9u3Z9VwlHG/?taken-by=heineken&hl=en

This photo was able to gain 859 likes. This photo also tries to promote Heineken and the movie at the same time.

CORONA:

Corona is also active in instagram and keeps on posting regularly in order to keep its customers engaged and updated. Corona makes regular posts in instagram almost everyday. The contents it posts on instagram are mostly videos and photos. The keywords it uses in its posts are beer, #Postfromparadise, Corona etc. Like its every other social media platforms it uses 50/50 rule in its posts. Following are the two most popular and recent posts of Corona on instagram.

https://www.instagram.com/p/BDBwvNLnfed/?taken-by=corona&hl=en

This photo was able to gain 1533 likes in instagram. This photo tries to connect corona with leisure and fun.

https://www.instagram.com/p/BDGmOz6HfWT/?taken-by=corona&hl=en

This is a simple photo showing a man enjoying his leisure time and thus it tries to connect Corona with fun, leisure and holiday. This post was able to gain 1656 likes in instagram.