Thursday, 18 February 2016

SEO Analysis of Two Beer Brands

Introduction


SEO is an important consideration for marketers because it makes it makes the website easy for both the users and the search engine robots to understand in beer industry, Bud light and Molson Canadian. Using keyword sentence through their sites like Light Beer, Beer, Bud Light imported Beer, Molson Canadian, Molson, Beer. The objective is to determine which of the two sites when compared has a stronger SEO.

Summary:

Molson Canadian strength is that it uses keywords in its URL and they organize website very well. Molson Canadian update they website in regular intervals and have mobile friendly website with links to social media. Website is very user friendly and easy to understand. When someone use its keywords Molson Canadian, Molson Beer, Molson it appears on top.
Bud light website is very well organized and easy to navigate. The graphics they use are very attractive and of high quality. It has links to social media and is very user friendly website with rich in contents. Bud light uses meta description content, well organized websites which helps to appear Bud light on top when someone uses the keywords like light beer, bud light.

Conclusion:
In the beer industry, Bud light and Molson Canadian use Molson Canadian, Molson Canada, Bud light, light beer, Bud light beer keywords throughout their sites in order to make its SEO more effective. In my opinion both are the winners in SEO analysis.

APA Citations :
Budlight Canada. (2016). Retrieved from http://www.budlight.ca/en/agegate
Molson Canadian. (2016). Retrieved from http://www.molsoncanadian.ca/en/index

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