Introduction
SEO is an
important consideration for marketers because it matches your website content
to what your target market is looking for. SEO also makes the website easy for
both the users and the search engine robots to understand in beer industry, Heineken
and Corona. Using keyword sentence through the sites helps in increasing traffics,
which can eventually turn into sales.
This blog post compares the SEO analysis of two Beer Brands Heineken and Corona Extra.
HEINEKEN:
Heineken is a premium Beer Brand from Netherlands. Here is the link to its official website http://www.heineken.com/ca/agegateway?returnurl=%2fca%2fHome.aspx. Heineken has very excellent SEO and appears on the first web page if someone searches premium beer. Heineken’s
strength is that it uses keywords in its URL and the website is very well
organized. The keywords it uses are Heineken
Beer, Imported Beer, Lager Beer, premium beer.
The website is updates frequently and has links to social medias
too. Moreover, the website is very user friendly as well as mobile friendly
too. When someone uses its keywords the brand appears on top of the search
list. Its weak point is that it doesn’t use Meta description contents.
CORONA EXTRA:
Corona’s
website is well organized with catchy contents. The Keywords that Corona uses in its website are Corona
Extra, light Beer, corona beer can. It also has links to its social
media websites and is very user friendly and mobile friendly too. Corona’s weak point is that it doesn’t use
Meta description and Meta keywords, which could affect its SEO. Here is the link to the official website of Corona Extra http://www.coronaextra.ca/.
Conclusion:
After going
through detailed website analysis of Corona and Heineken, I came to the
conclusion that the website of Heineken is more impressive than that of Corona.
I would rank Heineken more than Corona.
DRINK RESPONSIBLY
Bibliography
Corona Extra. (2016). Retrieved 2016 from http://www.coronaextra.ca/
Heineken (2016). Retrieven 2016 from http://www.heineken.com/ca/agegateway?returnurl=%2fca%2fHome.aspx
